A two-car Aussie Racing Cars program built for brands that want more than a logo on a door.
Chicane Motorsports is a new two-car Aussie Racing Cars team co-owned by:
Driver and on-camera personality Cody McKay.
PR and sponsorship strategist Megan Coleman (Coleman & Co PR & Boutique Digital).
Finance and business expert Brad East (Dealify & WiseBuy Home Loans).
Insurance Broking/Business Development Leader, Andrew Benda.
Together, we’ve built a motorsport platform at the intersection of racing, media, marketing and money – designed to give brands serious visibility, content and commercial return.
Not Just a Race Team. A Brand Platform.
Most teams sell sticker space. We sell outcomes.
Chicane Motorsports exists for brands that want their motorsport investment to behave like a real business decision – with strategy, storytelling and reporting baked in.
When you partner with Chicane, you get:
Two cars, one smart program – a full-season entry for Cody McKay plus a Guest Driver Program, giving you double on-track presence across Australia’s biggest events.
Award-winning media & marketing – built by the 2025 “Best Media & Marketing” winners in Aussie Racing Cars.
Serious content, not happy snaps – professional behind-the-scenes, race recaps, sponsor storytelling and social content made for Instagram, TikTok, YouTube and LinkedIn.
ROI you can actually see – TV exposure, social reach, impressions and equivalent media value, reported back in plain English.
We treat motorsport sponsorship like what it really is: a business investment.
Where We’re Racing in 2026
Ipswich 440 – Queensland Raceway
Bathurst 6 Hour – Mount Panorama
The Bend – Supercars round
Rasmania SuperSprint – Symmons Plains
Gold Coast 500
Townsville 500
Season Finale: Adelaide 500 or Phillip Island’s Island Magic (TBC)
car one - full season entry
Driven by Cody McKay, delivering consistency, results and a full-year story for our partners.
car two - guest driver program
A flexible Guest Car that can be leased on a round-by-round or multi-round basis – perfect for brand ambassadors, CEOs, rising stars and campaign-focused activations.
The Audience You Plug Into
The events on our 2026 calendar are some of the most watched and well-attended motorsport weekends in Australia.
In 2025, they collectively attracted:
Over 760,000 fans trackside across the season
Supercars rounds averaging 400,000+ TV viewers per weekend across Seven, Fox Sports and Kayo
Hero events like the Gold Coast 500 and Adelaide 500 each drawing six-figure crowds and national TV reach in the millions
Alongside live and broadcast audiences, our partners also tap into a growing digital ecosystem across:
Instagram – ~4,000 followers (and rising)
TikTok – ~23,000 followers
YouTube – 5,000+ subscribers
LinkedIn – 12,000+ business decision-makers
When you partner with Chicane, you’re not just visible at the track – you’re amplified across TV, streaming and social.
Figures correct as of December 2025 and growing.
The sky's the limit
The sky's the limit
THE TEAM BEHIND CHICANE
Chicane Motorsports is co-owned by:
Cody McKay
Aussie Racing Cars driver with a cheeky, engaging on-camera presence and a growing motorsport audience.
Driver & Media Personality
MEGAN COLEMAN
Founder of Coleman & Co PR and Boutique Digital, with 15+ years in marketing. Awarded “Best Media & Marketing” in Aussie Racing Cars 2025.
PR, Media & Sponsorship
Business & FinanceBRAD EAST
Founder of Dealify & WiseBuy Home Loans. Finance and business specialist who makes sure the numbers stack up.
Together, we bring the ultimate combo of business, racing, media and marketing to every partnership.
Insurance Broker/Business Development Leader, fostering a team environment and driving results with business strategy and direction to drive results. Thinks outside of the norm to achieve differently.
Business Development LeaderAndrew Benda
Ready to Put Your Brand on the Grid?
Whether you’re exploring motorsport for the first time or levelling up an existing program, Chicane Motorsports gives you a commercially-minded, content-driven way to show up in front of Australia’s most passionate sports fans.